Description

What this opens up:
Event floristry is a production and logistics challenge of a different order from retail or studio work. The scale, the timeline compression, the irreversibility of on-site decisions, and the gap between what was designed and what is achievable under real event conditions all require a level of production discipline that this module builds systematically.

The module covers:
– Brief translation and stem quantity methodology: converting a client brief and reference imagery into a specific, complete list of materials with quantities calculated to account for design wastage, grade variation, and the buffer that protects delivery quality under supply variability
– Preparation and scheduling logic: building a multi-day preparation timeline that sequences conditioning, mechanics preparation, arrangement, and delivery in an order that protects stem condition and produces a finished product that arrives at its best
– On-site logistics and installation: venue access planning, installation sequencing, team coordination, and the contingency decisions that determine whether an event goes smoothly or requires improvisation that compromises the quality of the finished installation

Approximate study time: +/- 6 hours

What it produces:
A production framework for event floristry built around the operational realities of the work — reducing the gap between what is designed and what is delivered, and giving the practitioner the planning disciplines that turn large-format floral work from a high-stress improvisation into a well-managed production.